Create and implement media relations and communications strategies for major Association initiatives and announcements; initiate and manage contacts with the news media and write, edit and develop materials to support the communications program to advance the mission, policies and priorities of the Association.  Develop and carry out press strategies that support the overall goals of APHA.

Develop and maintain contacts with journalists, columnists, editors and producers who cover public health. Respond rapidly to media inquiries, fulfill requests, arrange interviews and develop talking points. Write, edit and distribute news releases, advisories, statements, op-eds and other materials, and post to the website. Identify news opportunities and develop and pitch story ideas to journalists involving APHA policies, programs and products. Alert key media to urgent public health-related policy and legislative activity. Use media relations software to maintain media lists and disseminate media materials. Manage and implement proactive communications strategies, campaigns and plans across multiple communications channels to raise the public profile of APHA, including around major initiatives such as the Annual Meeting, National Public Health Week, American Journal of Public Health, and other thought leadership activities. Lead communications planning for major initiatives as needed. With Government Relations, manage Speak for Health program and support advocacy activities with communications strategies. Plan social media strategy for APHA advocacy and events. Create social media materials to support a range of APHA announcements and events. Co-edit Public Health Newswire, APHA’s public health news blog. Maintain editorial calendar; write and edit posts; conduct outreach for timely, relevant content; develop marketing strategies to increase traffic and reach. Assist with writing and editing for the Nation’s Health, APHA.org, the APHA Annual Report and other outlets. Serve as part of a team of administrators for APHA’s social media channels. Help strategize, coordinate and develop content for APHA social media channels and contribute to Social Media Team. Perform other duties as assigned based on needs of the department and the Association.